Thanks to my ESCP student, Jalita Aspelin, who is Assistant Product Manager at Agence France-Presse (check out her New Trends website) for this link to a video promotion for Google mobile ads:  http://www.youtube.com/watch?v=CjUcq_E4I-s&feature=player_embedded

As is typically the case with these sorts of pithy videos on social media and new technologies, the video is replete with phantom percentages, source and method unidentified.  Nonetheless, the basic points of the video can't be denied - smartphones are indeed serving to make consumers smarter shoppers and are facilitating the shopping process, usurping many of the functions of traditional media and computers.  Is it just me, or does it seem that in the near future, the desktop computer is going to look as much as an antique as the typewriter?