It was inevitable that once Twitter became famously established as the '140 characters or less' social media format, somebody would come along and - unless you are a stickler for concise and pithy updates - offer something better: 'one forty plus.' Welcome Tumblr (, Posterous (, and whoever else just added another innovation to the social web that I've missed in the last 10 minutes.  As it happens, these new social web innovations are different concepts from Twitter, which is still the leading real-time conversational channel on the web - at least, for now.

In short, the fledgling Tumblr and Posterous are extremely user-friendly blog creating/following sites that facilitate not only the sharing of user-generated content, but even more so, any sort of online content that you want to share with others (photos, articles, etc.).  As for the user-friendly aspect, I can personally vouch for that in the case of Tumblr, having set up my 'Connecting With Consumers' blog last night in about two minutes (  As for Posterous, we'll have to take the New York Times' word on that one.  What is particularly interesting about Posterous is that you can literally phone it in - that is, you can add content to your blog via an email from your smartphone.  Just shoot some snapshots at a concert you're attending?  You can have them posted on your Posterous blog in nearly real time.  Sounds pretty cool.  Here's the screenshot from Posterous:

Here's what the Tumblr dashboard looks like.  Looks familiar doesn't it?  Just click on one of the icons (text, photo, etc.) to upload content.

In fact, although not mentioned in the NY Times piece, it appears to be possible to upload content as easily as with Posterous.  Here's the welcome email I received after
setting up the CWC blog:

As for my CWC Tumbler blog, I intend to use it as a place to upload photos that I've taken (and as those I've found elsewhere that I deem worthy of sharing), as well as to quickly post shorter installments than what might be found at this website - something intriguing that I've seen online that is in one way or another linked to my book, Connecting With Consumers.

It remains to be seen how successful these new blog-generating entities will become, and how people will choose to use them - do we really need more blogs in the already bloated blogosphere?  Ultimately, it will be users who shape and sharpen the uses of the Tumblrs out there.  As I mentioned in my book, who knows what the social media landscape will look like in the very near future?  Well, we're finding out, every day.