As promised back in my May 21 post, my questionnaire on word of mouth is now available online.  If you work in business in any respect, and do not consider yourself an expert on social marketing and WOM, I would like to know what you think or believe about the WOM process. 

Responding to the questionnaire survey couldn't be easier, . . . well, in fact, maybe it could be easier, but this is pretty basic and shouldn't take more than 10-12 minutes of your time, assuming you click the proper link below:  one is for the survey in English, the other is in French.  You know who you are.  The surveys are identical in all other respects.


WOM Survey (in English), click HERE

WOM Survey (in French), cliquez ICI


Unfortunately, as my book, Connecting With Consumers, has only recently been published and the great wealth accrued from untold royalties has not yet come my way, I cannot offer you a wad of cash or cases of foie gras for contributing to this research enterprise.  The best I can do is to promise to present the results and implications of the research in a future posting.  Knowledge for its own sake, and hopefully, for further assisting you in better connecting with your customers in your professional endeavors.  So, thanks!  I look forward to hearing from you.