This guerrilla campaign for New Zealand's Superette represents advertising that literally leaves an impression.  This is not exactly what I have in mind when I advocate how companies should connect with consumers.  And you wonder why people hold negative attitudes towards marketers and marketing. 

A logical extension of assvertising, this campaign was employed in inner city and fashion district bus stops, mall seats and park benches, and what with warm weather months approaching in other parts of the world, I imagine more and more consumers will be looking down for the next big deal.  (Source: geekologie