Scavenging cyberspace - shouldn't there be a word for this, like 'gleaning,' for those gypsies (the one or two left in France after the recent Sarko purge) who go through supermarket dumpsters, pulling out enough edible food items (albeit, past their expiry date) for a week's in-home dining? 'Cybergleaning' will have to do until someone informs me what the no doubt already coined term in current use is. At any rate, today I came across a couple examples of innovative product packages, designed with the consumer in mind. I think it's easy to lose track of the myriad ways that marketers, consumer goods manufacturers, and advertisers can connect with consumers. In other words, it's not always about social media and the Internet. Packaging and product design can and should emerge from a careful analysis of consumers' needs and interests.

In the first example, British design students were challenged to rethink and rebrand sanitary towels and tampons - the so-called 'sanitary protection product category' or 'Sanpros' (how's that for a marketing euphemysm?). Specifically, their task was to create environmentally-friendly tampon packaging that reduces embarrassment and contributes to the buyer's confidence. Kyle Tolley & Sarah Graves came up with this elegantly simple solution.







I guess it goes without saying that it's a good thing the project's designers weren't inspired by this Kleenex campaign, which was intended to spur summer sales.





Which brings us to the second example, a shopping bag distributed for free to buyers of GNC diet pills in the Philippines to illustrate the supplement's calorie-burning attributes.  Good idea, although not entirely original (see the examples that follow) and the execution was just a bit bizarre.  As noted at Jezebel.com, 'We suspect the blood-red top is to demonstrate the dangers of mixing the pills with pop rocks and coke.'  Can you say 'body bag'?







Here's an earlier example of the incredibly shrinking bag concept:




And a couple more noteworthy examples: